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Our core focus, why we come to work everyday, is to create the consumer advantage.   And we’ve been doing this since 2001 and we are still bootstrapped today.

And how we do that is truly our niche in the market place – real humans, really helping.  We share our research and experiences to better consumers. As a trusted resource that gives time and value back to consumers, we are passionate about their success.

And to do this well, we are driven by our 6 Core Values:

  1. Consumers first, always. Our relentless commitment to provide value and transparency to our consumers is fundamental to who we are, and we nurture that trust every day in every decision we make.
  2. Love what you do. Our tenacious work ethic and competitive spirit produces a fun, innovative, and rewarding environment.
  3. Keep it real. From our brand to our culture, we believe in authenticity, visibility, and honest communication.
  4. Exceptional together. Open collaboration and a commitment to empower consumers drives our passion to create value that only we can deliver.
  5. Challenge the ordinary. We are guided by an entrepreneurial spirit to grow, innovate, be what’s next, and be the best at what we do.
  6. Embrace diversity—in our workplace, in our products, in our views. We are genuinely committed to an environment where unique talents and experiences make us better together.

Our culture is a reflection of our intelligent, creative and passionate people.

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