Lifecycle Marketing Specialist

Warby Parker


Warby Parker is on the lookout for a Lifecycle Email Marketing Specialist to join our Performance Marketing team. In this role, you’ll help create and execute omni-channel campaigns across email, mobile push, SMS, and in-app messaging. Working closely with our Brand Management team, internal stakeholders, and external partners, you’ll design programs that leave our customers feeling fantastic (and well-informed), and running to tell their friends about us. Sound like your cup of tea (or coffee, or yerba mate)? Keep reading!

What you’ll do:

  • Create and implement marketing automation designed to improve customer acquisition, engagement, and retention via Iterable
  • Ensure we have the most up-to-date data from cross-functional teams to power omni-channel lifecycle communications and deliver more personalized and automated experiences
  • Use data, analytics, and experimental design to drive improvements across a wide variety of business objectives

Who you are:

  • Backed by 2–4 years of experience creating robust, cross-channel 1:1 marketing strategies
  • A naturally curious person who’s quick to learn, flexible, and receptive to feedback
  • Meticulously organized and detail-oriented
  • A successful collaborator who communicates well (i.e., clearly, kindly, and proactively) with people in and outside of your own department
  • Comfortable multitasking to ensure deadlines are met
  • Not on the Office of Inspector General’s List of Excluded Individuals/Entities (LEIE)

Extra credit:

  • 1–2 years of experience developing marketing automation for subscription/membership driven business models
  • A history of developing consumer segmentations with Consumer Insights or Data teams



More Information