Marketing Manager

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We are looking for a highly efficient, experienced, and goal-oriented Marketing Manager who thrives in a fast-paced startup environment. Our ideal candidate will help drive Youth To The People’s product marketing, social media platforms, and creator and influencer strategies and projects. This includes: crafting product marketing messages to support sell-in and sell-through, conducting ongoing competitive and product analysis to drive business priorities, and working cross-functionally with social and editorial teams to build our community. 


  • Collaborate with Founders, Director of Marketing, Director of Education, Editorial and Social teams to build our product, social, and community marketing
  • Develop product positioning and marketing messages for new product launches; identify key features and benefits, performance targets, and coordinate consumer studies for claims development/substantiation
  • Partner with copywriter on product naming, positioning and marketing messages 
  • Partner with email and digital marketing team for product marketing alignment
  • Create strategic presentation materials for internal, retail partner, and creator/ influencer meetings including new product launch one sheets and decks, product profiles, comps, etc.
  • Support new product development as it pertains to formulation
  • Drives consumer marketing plans and prioritization within the Go-to-Market process, balancing global, regional and channel needs.
  • Collect and analyze industry and sell-through trends, category shifts, COG changes and recommend shifts as needed. 
  • Collect and analyze product conversations in social media channels along with first hand feedback from creators
  • Work collaboratively with social media and editorial teams to build our community strategy
  • Conduct competitive research to gain insights on product positioning, pricing
  • Conduct consumer surveys to gather data on product performance, consumer behavior, packaging preferences


  • Position requires 5+ years of marketing in the beauty industry
  • Strong verbal and written communication skills
  • Strong organizational and time management skills; able to handle multiple priorities
  • Ability to be flexible and agile with constant changes and time restraints
  • Team player mentality with an entrepreneurial spirit
  • A passion to learn about technical elements of product development including production, factories and machinery and cosmetic chemistry
  • Experience working in smaller, high-growth beauty companies is a plus

Benefits and YTTP Culture

  • This position is salaried and full-time
  • This position reports to the Director of Marketing
  • YTTP culture is nimble and fun. We’re a small team and we’re a family-owned company. We tell jokes around here, we collaborate constantly, and we wear many hats.
  • The daily joy of working with people that are positive, hungry, humble, and smart – we cater to high performers and nice people.
  • Challenging, inspiring and non-stop challenges to solve
  • This location is in Los Angeles, those that apply must be eligible to work in the United States. 

How To Apply

Send a copy of your resume to hiring@youthtothepeople.com

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