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Social Analytics Lead

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Job description

This role is a full time remote opportunity.

As a member of our Media team, the Social Analytics Lead is responsible for acting as an oversight for all client and internal facing analytics strategies, implementations and executions and leads the paid team and or pod internally. This role will also work with our Business Development/Sales Team in support to lead sales on STN Digital’s organic social media and analytics offerings.

Purpose of the position:

  • 60% Executing overall strategy and upkeep for client reporting and analytics
  • 30% Overseeing Analytics Department (Analytics Manager)
  • 10% Owning Audit + Playbook services in liaison with Partnership and Client Services team
Responsibilities include, but are not limited to:
  • Act as lead client-facing point of contact for all Analytics on client-facing accounts
  • Working as pitch lead for any analytics new business pitch/request
  • Directly managing platforms and QAing social analytics results
  • Owning Social Audit + Playbook offerings and working directly with Partnerships team to manage and execute lane of business
  • Lead cross-agency integrated marketing programs by participating in briefs and work sessions, contributing to the overall planning process, defining projects and campaigns.

Job requirements

  • 4-5 years of experience of agency based relative work or environment
  • 4-5 years of social media management experience
  • 4-5 years of experience with social media data analysis, reporting and campaign tracking
  • A proven track record of successful marketing campaigns
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks
  • Analytical skills including comfortability with Excel/Google Sheets
  • Outstanding communication, presentation and leadership skills
  • Excellent organizational and time management skills
  • Strategic thinker with great analytical skills and comfortable with dynamic reporting
We highly encourage everyone to apply, even if you may not check off all the listed job requirements.

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