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Senior Associate, Marketing & Digital – Tory Burch Foundation

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JOB DESCRIPTION
COMPANY DESCRIPTION
Founded by designer Tory Burch, the Tory Burch Foundation is a 501c3 nonprofit organization that empowers women and entrepreneurs in the United States by providing access to capital, education and digital resources.
ToryBurchFoundation.org
@ToryBurchFoundation

POSITION OVERVIEW
The Tory Burch Foundation is looking for a skilled marketing generalist and project manager who understands the landscape of digital. The Senior Associate should have a strong foundation in brand campaigns, managing agency partners, social media platforms, content marketing and brand building. In this role, you will report to the Director of Marketing and Digital and will be responsible for working with a small team of freelance creatives, outside vendors and partners as well as content and program partnerships. You will be expected to deliver a first-class branded experience across the Tory Burch Foundation’s digital channels, virtual programming for entrepreneurs, social media, website, special projects and campaigns.

RESPONSIBILITIES
Project manage with excellence:
Serve as the day-to-day lead for marketing activation overseeing execution of initiatives and managing project timelines, budgets, resources, and prioritization
Work with a small team of freelance designers to produce social media, website and all creative content digital, print and beyond
Execute projects with excellence and seamlessly work cross-functionally to deploy in timely manner
Work on and ensure smooth execution of the creative process for all program collateral, digital assets, print, video and photography
Support with management of special projects as needed for out of home campaigns, paid social, printed collateral, product and other initiatives

Share our value digitally:
Execute the content strategy in collaboration and at the direction of the Manager of Communications for digital channels
Manage digital community by posting on all social media platforms, commenting and engaging with virtual community
Drive email marketing strategy, coordinate creative and deployment with key stakeholders and vendors
Ensure website communicates relevant information and is representing the brand initiatives, manage digital tech stack and functionality to deliver the best user experience
Monitor and report on analytics across all digital channels to drive organizational growth
Innovate new and different media platforms to spread outreach and awareness

Manage the brand presence:
Maintain the brand identify across all channels
Assist in the planning, ideation and execution of digital and marketing initiatives and special projects
Analyze metrics to propose effective strategies for growth
Create reports and presentations for business partners
Conduct research and competitive landscapes for key initiatives
Other duties as assigned by manager

Qualifications:
Experience working in brand marketing, agency or in house
Thrive in an entrepreneurial, fast-moving environment and are open to change
Ability to work independently and take initiative
Creative problem solver
Detail oriented with excellent communication skills
Clear focus on delivering results
Passion and knowledge of women’s empowerment space
Team player with a positive attitude
Highly proficient in using social media platforms: Instagram, YouTube, Twitter, Facebook, and LinkedIn
Experience with WordPress, SailThru and Google Analytics
Basic understanding of search optimization

DESIRED ATTRIBUTES
Please note any skills/qualities you would want someone to have in this role in addition to our core skills:
• Adaptable – Change before you have to
o Changes course easily – Knows when to be patient and when to push – Works well in the gray – Shows grace under pressure – Owns mistakes and learns from them – Balances multiple priorities
• Entrepreneurial Spirit – Own it
o Takes initiative, doesn’t wait for direction – Builds for the future – Takes personal ownership and accountability – Is resourceful in getting things done
• Collaborative – No “I” in Tory
o Is self-aware and open-minded – Integrates the perspectives of others – Is direct but respectful – Communicates cross functionally – Knows when to get people involved and when to make a decision – Takes an inclusive approach
• Client & Brand Focus – Put yourself in Tory’s shoes
o Passionate about the brand and the work – Creates a transformational client experience – Makes decisions in the best interest of the company and our customers – Focuses on internal and external customers
• Live the Values – Being “Buddy”
o Keeps the “Buddy Values” alive (Kindness, humility, warmth, honesty, loyalty, compassion, integrity, and passion) – It’s not just what you do, but how you do it – Contributes to a positive and productive environment
• Functional Expertise – Know Your Stuff
o Has the skills necessary to perform the job – Keeps current on trends, skills, and practices – Puts learning into practice
• FOR PEOPLE MANAGERS: Team Builder – It’s all about “We”
o Sets team goals and roles – Develops, motivates and empowers – Delivers constructive and encouraging feedback – Holds people accountable for results – Recognizes high performance
• FOR PEOPLE MANAGERS: Change Leader – Change is the essence of life
Challenges the current point of view – Puts changes in context for the team – Executes changes that impact the business – Is proactive and positive – Listens to and keeps the team up to speed.

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

 

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact talent@toryburch.com.

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